This year marks a significant milestone for Spavia as we proudly celebrate 20 years of delivering wellness and self-care experiences to communities across the nation. For two decades, we’ve been committed to bringing accessible luxury to our guests, creating a space where relaxation and rejuvenation meet exceptional service. Our growth and success are a testament to this mission, and none of it would have been possible without the trailblazing efforts of our early franchisees.
These remarkable individuals took a leap of faith, guided by passion and vision, to help grow Spavia into the national brand we are today. Pioneers from places like Texas, Chicago and Reno embraced the opportunity to build something extraordinary, laying the foundation for Spavia’s exceptional experience, personalized care, and a sense of community belonging. Their dedication to our values and their trust in our vision set the stage for what Spavia has become—a trusted name in wellness and self-care.
As we celebrate this momentous milestone, we reflect on the incredible legacy these franchisees have created, not only for Spavia but for the guests who’ve found solace in our spas and the franchise owners who’ve joined our journey. Their contributions have shaped the experience we deliver every day and will continue to inspire Spavia’s future growth and innovation. Join us as we honor their hard work and celebrate 20 years of making wellness a way of life!
Honoring Our Franchise Leaders
Stephanie Pearson - Spavia West Plano
Stephanie Pearson proved that extraordinary leadership and a focus on guest experience can flourish in any location. Based in Texas, Stephanie established Spavia West Plano as the go-to space for relaxation, combining a welcoming atmosphere with unmatched service quality. Her ability to expertly set the tone for how Spavia could thrive in diverse markets has been instrumental in the brand’s success. Stephanie’s dedication to connecting with her community, understanding their needs, and consistently delivering an exceptional experience has made her location a standout in the Spavia network. By prioritizing both her team and her guests, she has created a space where relaxation meets excellence, setting a benchmark for others to follow.
Paul Groshko - Spavia Lincoln Park and Spavia West Loop
Paul Groshko is a vital force within Spavia, driving the brand’s growth and influence in urban settings through his leadership of two thriving Chicago-area locations, Lincoln Park and West Loop. With a clear vision and a passion for delivering exceptional experiences, Paul has demonstrated how Spavia's ethos of providing a personal escape and self-care can flourish even in the fast-paced, dynamic environment of a bustling city. His success in managing and expanding these locations reveals not only his strong leadership abilities but also his deep understanding of the local market and the needs of its diverse clientele. Paul's journey is a shining example of how combining strategic thinking, operational excellence, and a commitment to quality can build a lasting business legacy while fostering positive community impact.
Leslie Martin - Spavia Sparta
Leslie Martin took her passion for community wellness to new heights by opening Spavia Sparta, a serene sanctuary for clients in New Jersey. With a deep commitment to relaxation and rejuvenation, Leslie created a space where guests can unwind and feel cared for. Her meticulous attention to detail ensures every aspect of the spa experience is exceptional, from the calming ambiance to the personalized treatments. This dedication has built a loyal guest basewho consistently praise Spavia Sparta for its warm, welcoming atmosphere and outstanding service. Leslie’s work is a testament to the positive impact Spavia franchisees can have by focusing on building strong community connections and prioritizing the well-being of their guests. Through her leadership, Spavia Sparta has become a trusted haven for relaxation and self-care.
Aaron & Danielle Katzoff - Spavia Moorestown, Guilford Commons, Stamford, and West Boca
Aaron and Danielle Katzoff’s journey with Spavia began when they were inspired by visits to the brand’s Boulder and Denver locations. Drawn to Spavia’s community-driven mission and elevated guest experience, the couple opened Spavia Moorestown in 2016, making it the first Spavia in New Jersey and one of the first locations outside of Colorado. They later acquired Spavia Guilford Commons in Guilford, Connecticut in 2023, Spavia Stamford in Stamford, Connecticut in 2024, and Spavia West Boca in Boca Raton, Florida in early 2025. They also have plans to open a fifth location in Princeton, New Jersey, by the end of 2025.
Merirae Tackett - Spavia Reno / Summit
Merirae Tackett holds a pivotal place in Spavia’s history as a leader in the Reno/Summit region. Her unwavering commitment to integrating Spavia into the very fabric of her community has been nothing short of remarkable. Through her innovative approach, Merirae has implemented cutting-edge processes that have not only improved operations but also elevated the guest experience. Her passion for self-care shines through in everything she does, inspiring her team and community alike. By fostering a culture of wellness and prioritizing the needs of her guests, Merirae has truly set the standard for what it means to be a dedicated and successful franchise owner. Spavia’s presence in Reno/Summit owes much of its success to her vision and leadership.
Building a Foundation for the Future
These trailblazers weren’t just our first franchisees; they were integral architects of the processes, culture, and values that define Spavia today. With their leadership, we’ve established a commitment to wellness and exceptional service that continues to set us apart as a leading name in self-care.
Their entrepreneurial spirit is evident not only in the growth of their individual locations but also in the inspiration they’ve provided to new franchisees joining the Spavia family.
Looking Ahead
At Spavia, our focus remains on delivering exceptional experiences to our guests while supporting the growth of our franchise network. After 20 incredible years, we’re more determined than ever to broaden our horizons and enhance the lives of our guests through self-care and wellness.
To our early franchisees and all our past and current franchise owners—we say thank you. Your leadership, dedication, and passion have shaped Spavia into the brand we’re so proud of today.
Here’s to 20 years of excellence—and many more to come! If you're feeling inspired and considering joining this incredible network, explore franchise opportunities with us. Together, we’ll continue this remarkable journey.
