Seasoned Franchise Operator Invests in Leading Day Spa Concept After Personal Experience with the Brand’s Result-Driven Treatments
GREENVILLE, S.C. – Spavia Day Spa is continuing to bring its elevated neighborhood day spa experience to communities nationwide, and is soon breaking ground in Greenville, South Carolina. A new development deal marks the brand’s entrance into the state, offering local residents a chance to experience the luxurious, affordable and result-driven treatments that have made Spavia a national leader in the day spa industry.
New franchisees and local couple Cherif and Mouna Mrad are poised to introduce Spavia’s unique approach to personalized wellness to the Greenville community. With site selection underway, a Greenville location is anticipated to open in 2025
Spavia Greenville will mark the concept’s 63rd location across 24 states and represent the newest spa addition within Spavia’s growing national footprint. The Mrads look forward to meeting Greenville’s increasing demand for result-driven treatments and resort-inspired amenities by working alongside Spavia’s esteemed National Leadership team, which collectively brings more than 120 years of experience in the spa industry.
The Mrads’ interest in the spa industry began after Cherif experienced massage therapy and had insightful conversations with professionals in the field. This initial curiosity led to an in-depth research process, during which they explored various franchise opportunities in the wellness sector. After learning about Spavia's National Leadership team and visiting the Charlotte, North Carolina location, they were confident that Spavia was the perfect fit for their entrepreneurial journey.
“The industry experience and insight that Spavia’s National Leadership team has is unmatched,” said Cherif. “Spavia’s in-depth and supportive franchisee training process is not something you often find when researching franchises. When Mouna and I visited Spavia to experience its services and environment first-hand, it was a no-brainer to move forward with the concept. From the customer service to the customizable treatments, we truly felt taken care of, and we wanted to bring that welcoming and relaxing energy to the Greenville community.”
Cherif brings a wealth of experience from the franchise industry, having held multi-unit operational and managerial roles with national brands like Qdoba and Papa John’s. Complementing Cherif’s background, Mouna is currently studying to become a licensed esthetician, where her future expertise will enhance the services offered at their Spavia locations. Their combined expertise and dedication will be instrumental in the brand’s continued national expansion.
“Cherif and Mouna bring an impactful combination of franchising experience, business management insight and a passion for creating wellness opportunities within their local community,” said Marty Langenderfer, CEO and Co-Founder of Spavia. “We are thrilled to be expanding into South Carolina, and we are confident that Cherif and Mouna’s dedication and expertise will allow Spavia to successfully provide a personalized spa experience to the Greenville community.”
Spavia welcomes its guests to indulge in a variety of result-driven services, including massages, body wraps, facials, waxing treatments, lash extensions, and more. Guests can slip into luxurious spa robes and sandals, relax in the spa retreat, enjoying warm aromatherapy neck pillows, exotic teas, and inspirational reading materials. Every aspect of each Spavia treatment is customizable to meet the guest's needs, so there is truly something for everyone. Spavia provides a relaxing atmosphere and resort-inspired amenities to guests seven days a week, offering the flexibility to schedule treatments when they need them most.
Additionally, each Spavia location includes a spa boutique, which provides a wide range of retail offerings, purchasable by guests to extend their self-care routines at home or for gifting occasions. Retail categories include premium skincare products, recovery tools, candles, jewelry, and more. For those looking to prioritize self-care, Spavia also offers three affordable membership tiers: Essential, Premier, and Ultimate wellness programs.
As the brand advances in its national expansion, Spavia is embarking on an ambitious franchise development phase, with a target of reaching 200 locations within the next decade. Spavia is placing a focus on expanding into major metropolitan areas across the United States, with an initial focus on cities within Florida, Georgia and Arizona. The company’s growth is driven by a strong interest from aspiring entrepreneurs, who are drawn to a concept that remains unrivaled in the realm of luxury spa experiences.
To learn more about franchising with Spavia, visit https://spaviafranchise.com/
ABOUT SPAVIA
The first Spavia opened its doors in 2005 in Denver, CO, with a mission of making a positive difference in the world, one guest at a time and delivering a luxurious spa experience at an affordable price. Spavia locations provide a variety of massage treatments, skin care treatments, body wraps, waxing, lash extensions, make-up, and an opportunity to celebrate with a spalebration™ — all in a relaxing and tranquil setting that allows guests to relax, recenter and renew. Nearly 60 day spas are currently open in 23 states, reinforcing Spavia’s commitment to providing affordable luxury and promoting relaxation, renewing and recentering as core values.
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