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Former Naval Officer and Air Force Veteran Opens Spavia Day Spa in Georgia

Premier Neighborhood Day Spa Beloved for Resort Inspired Amenities and Treatments Opens at The Collection at Forsyth



CUMMING, GA – Spavia, the premier health and wellness spa, is reshaping the neighborhood day spa experience one community at a time. Extending its mission for bettering people’s lives through accessible and affordable luxury spa treatments, the brand is pleased to announce its new spa location in Cumming, Georgia.



Set to open this February, Spavia at The Collection at Forsyth will be located at 410 Peachtree Parkway, Suite 222, Cumming, Georgia 30041. Complementing upscale shopping, dining, and entertainment concepts in the shopping center, the new day spa is thrilled to have a presence in the community and empower individuals to relax, recenter, and renew close to home. Guests are welcome to indulge in a variety of result-driven massage and skin care treatments, body wraps, waxing, lash extensions, and more. With luxurious spa robes and sandals, a tranquil retreat area, warm aromatherapy neck pillows, inspirational readings, exotic teas, and the ability to customize every aspect of any treatment, there is something for everyone to enjoy.



Spearheading Spavia Day Spa at The Collection is the husband-and-wife team, Loni and Suobo Richards. Loni is a highly decorated Navy Veteran, CEO of the non-profit Service After Service, model, actress, producer, and published author. She works hand in hand with her husband, Suobo, who is a highly decorated Air Force veteran, former chemical engineer, author and business consultant. Loni and Suobo, who both share a combined 25 plus years of corporate leadership experience, were conducting thorough franchise research.  With their rich history of service, they were excited to come across Spavia, a brand steeped in service both inside and outside the spa. When meeting with Spavia’s founders, Allison and Marty Langenderfer, the Richards observed their appreciation and strong values towards community service and local business support. It became clear that Spavia was the perfect venture to pursue their entrepreneurial passions in service to the Cumming community.



“My husband and I are thrilled to embark on our entrepreneurial roles with Spavia Day Spa and build a community that is passionate about serving others,” said Loni. “After working for a variety of different corporations and environments, culture is key for us and we are excited to build an empowering community. We value how Spavia provides their guests access to luxurious spa services without breaking the bank, and we are confident that the Cumming location will continue to offer just that.”



Inviting everyone to relax, recenter, and renew, Spavia is committed to providing an exceptional guest experience by building teams with the community’s most reputable, educated, and seasoned massage therapists and estheticians. For those looking to take a self-care break each month, Spavia offers three levels of affordable membership opportunities where guests benefit from an Essential, Premier, or Ultimate wellness program. Open seven days a week, Spavia allows for a relaxing atmosphere and resort inspired amenities whenever guests need it most. Guests may also pick from a wide range of retail offerings in their spa boutique for holiday gift-giving, including skincare, lotions, candles, jewelry, recovery tools and so much more.



“We are excited to expand our Spavia community at The Collection at Forsyth in Cumming with such passionate owners like Loni and Suobo,” said CEO and Co-Founder Marty Langenderfer. “Their high-earning accreditations from working for the Pentagon, being active volunteers at the Boys and Girls Club, transforming other businesses to improve, and their compassion to help people live a better life resonates with us as we strive to offer communities accessible wellness. The location at The Collection at Forsyth is the perfect fit for Spavia, and we can’t wait to see how the Richards foster the brand name throughout Georgia.” 



 ABOUT SPAVIA



The first Spavia opened its doors in 2005 in Denver, CO, with a mission of making a positive difference in the world, one guest at a time and delivering a luxurious spa experience at an affordable price. Spavia locations provide a variety of massage treatments, skin care treatments, body wraps, waxing, lash extensions, make-up, and an opportunity to celebrate with a spalebration™ — all in a relaxing and tranquil setting that allows guests to relax, recenter and renew. In late 2023, Spavia opened its 55th location, with an additional 90 locations under development. The 55 day spas are currently open in 23 states, reinforcing Spavia’s commitment to providing affordable luxury and promoting relaxation, renewing and recentering as core values.



Spavia doesn’t stop at relaxation; it extends to making a positive impact. The Spavia Cares program reflects the brand’s dedication to giving back to communities and helping others by contributing to fundraisers, volunteering, hosting events and providing chair massages for local events or organizations. Spavia is there to be a part of each and every community, ensuring that guests leave with a sense of fulfillment that comes from contributing to the well-being of others.



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