A History of Love and Wellness
February, the month of love, is the perfect time to celebrate Spavia’s 20th anniversary—a milestone rooted in passion, purpose, and a commitment to wellness. This isn’t just a story about the growth of a spa franchise. It’s a tale of dedication to creating something truly remarkable for individuals and communities alike.
This month, we honor Marty and Allison Langenderfer, the husband-and-wife duo who turned their love for self-care into a thriving spa movement. What started as their visionary dream has grown into a trusted retreat for relaxation and renewal, touching millions of lives along the way.
The Passion That Sparked Spavia
For Marty and Allison, wellness wasn’t simply a career; it was a way of life. They saw firsthand how intentional self-care could transform lives. Their shared experiences in the spa and wellness industry revealed a key gap—a need to make high-quality, luxury spa treatments accessible and approachable to everyone.
From this realization, Spavia was born. The Langenderfers were driven to redefine what a spa could be, creating spaces that blended result-driven treatments with restorative resort-style amenities. It was a vision powered by passion, and it set the foundation for what Spavia has become today.
The Meaning Behind the Name
Spavia’s name beautifully conveys its mission. The word “spa” symbolizes a serene haven for self-care, while “via” signifies the journeys guests take towards wellness, relaxation, and transformation. Together, Spavia represents a pathway to holistic well-being, designed to nurture both the mind and body.
Love as the Driving Force
Spavia is more than a collection of award-winning spas—it’s a movement fueled by love, care, and intentionality. From day one, Marty and Allison wanted Spavia to support more than guests. Their vision extended to their team members and franchisees, creating an environment where everyone feels valued, connected, and inspired.
Here at Spavia, our dedication to wellness goes beyond treatments. Whether you’re a guest or part of the team, you’ll find genuine connections, fostered relationships, and an empowering community at every level. Marty shared it best, saying, “At Spavia, part of the value of our membership is being connected to our community and each other. It’s about building relationships and making a difference in the lives of others every single day.”
A Lasting Legacy of Wellness
Over the past 20 years, Spavia has grown into a trusted name in the spa industry. Marty and Allison’s unwavering passion laid the groundwork for a brand that continues to provide exceptional self-care experiences.
Today, Spavia’s franchisees carry this legacy forward, creating tranquil retreats that offer tailored massages, facials, and wellness treatments—all steeped in relaxation, attentiveness, and care. Every guest experience remains a reflection of Marty and Allison’s commitment to making a positive difference, one person at a time.
Honoring 20 Years of Love and Dedication
This February, as we mark Spavia’s 20th anniversary, we celebrate the love and dedication that formed our foundation. It’s more than just a milestone; it’s a testament to the millions of lives touched through our mission to provide a sanctuary of relaxation and renewal.
February reminds us that love isn’t just found in relationships with others. It’s also about the love and care we show ourselves and the communities we’re part of. At Spavia, self-care is at the heart of everything we do.
Join Us in the Celebration
This February, we invite you to celebrate 20 years of passion, purpose, and wellness with us. Take a moment to reflect on your own wellness goals and embrace the spirit of love and self-care that Marty and Allison envisioned two decades ago.
Whether you’re a long-time member or a first-time visitor, Spavia is here to guide you on your personalized wellness journey—to relax, recenter, and renew.
From all of us at Spavia, thank you for being part of our story. Together, we’ve created a movement built on kindness, connection, and care. Here's to 20 incredible years—and to many more to come.